Flemington, NJ, December 31, 2008 – A new national study conducted among 289 viewers of o news clip focusing New Years Resolutions, revealed that 70% of respondents are vowing to make a New Years Resolution for 2009.  This is an increase of 41% compared to last year where only 29% of people claimed to make a New Years Resolution for 2008. Of those who did make one for last year, only about half (51%) of said that they actually kept their resolution. Of those making one for this year, 93% say they are likely to keep theirs.

The study was conducted by HCD Research from December 26-28 to obtain Americans’ perceptions of New Years Resolutions past and present.

The top 8 resolutions being made for 2009 are: to exercise more, save money, lose weight, eat right, enjoy life more, get organized, reduce stress and manage debt.  83% of 2009 resolution-makers said that the focus of this year’s resolution is different from last year’s.

Among the findings:

“Are you making a New Years Resolution this year?”

“Did you make a New Years Resolution last year?”

“Did you keep your New Year Resolution from last year?”

While viewing the video clip, participants indicated their levels of believability by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also post-viewing questions.

The Media Curves web site provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.

Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net).