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Viewers Say Economy is Improving after Seeing News of Dow Topping 10,000


State of the U.S. Economy 2009
68% of viewers have no plans to increase spending despite economic improvements

Flemington, NJ, October 19, 2009 – A new media study among 385 viewers of a news clip featuring the Dow Jones Industrial topping 10,000 revealed that more than half of viewers (57%) reported that the national economy is improving.

The study was conducted by HCD Research using its MediaCurves.com® website during October 19-20 to obtain viewers’ perceptions of a CNN news clip featuring the rise in the Dow Jones Industrial Average to over 10,000 for the first time this year.

Despite reports of the improved economic conditions, the majority of viewers (68%) who indicated that the economy was improving also stated that they do not plan to increase their spending. In addition, 42% of the viewers reported that they are currently searching for a job.

Among the findings:

The national economy is:

 

Total

Getting better

57%

Staying the same

30%

Getting worse

14%

Do you plan to increase your spending now that the economy is getting better?

 

Total

Yes

32%

No

68%

Are you currently searching for a job?

 

Total

Yes, actively

23%

Yes, somewhat

19%

No

57%

While viewing the video, participants indicated their levels of interest by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.

Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net).  You can also receive updates from MediaCurves.com by following us on Twitter:  http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820

HCD Research is a marketing and communications research company headquartered in Flemington, NJ.  The company's services include traditional and web-based research.  For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393.  MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.

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RE: State of the U.S. Economy 2009
by oogliobop (User #226935) on Wednesday, October 21, 2009 @ 9:35:06 AM (#3086)
that was interesting
Reply
RE: State of the U.S. Economy 2009
by kevinryan (User #228685) on Wednesday, October 21, 2009 @ 9:35:06 AM (#3087)
It was a good video because it gives off the perception that the economy has bounced back; however, it fails to mention the growing number of unemployment amongst other problems. But I do understand that it is also very important to show videos like this so people can see the good during this recession.
Reply
RE: State of the U.S. Economy 2009
by lois6600 (User #223198) on Wednesday, October 21, 2009 @ 9:35:06 AM (#3088)
I don't believe anything about our economy that I see on T.V.. The goverment lies about everything to the public, it hasn't worked for us in a long time. It's business as usual on capital hill.
Reply
RE: State of the U.S. Economy 2009
by pmbensalem (User #211583) on Wednesday, October 21, 2009 @ 9:35:06 AM (#3089)
I hope this is the beginning of an upward trend!
Reply
RE: State of the U.S. Economy 2009
by joan zimmerman (User #217224) on Wednesday, October 21, 2009 @ 9:35:06 AM (#3090)
The clip referred just to the stock market and not the economy of the nation. To answer a question on the economy, after seeing the clip, will make your poll worthless.
Reply
RE: State of the U.S. Economy 2009
by bbraten (User #224233) on Wednesday, October 21, 2009 @ 9:35:06 AM (#3091)
Perhaps unfortunately, Wall Street has next to nothing to do with the realities on Main Street America. A lot of web sites seem to thrive on "reality shecks" I think they/you ot to do a reality check on the economy comparing Wall Street with Main Street in small town America.
Reply
RE: State of the U.S. Economy 2009
by BILLBO (User #222921) on Wednesday, October 21, 2009 @ 9:35:06 AM (#3092)
GOOD TO HEAR GOOD NEWS
Reply
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by Satchell (Anonymous User) on Wednesday, September 28, 2011 @ 6:49:55 AM (#6937)
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RE: State of the U.S. Economy 2009
by Cousiins (User #228448) on Wednesday, October 21, 2009 @ 9:35:06 AM (#3093)
good video clip....it is always nice to see the dow up.
Reply
RE: State of the U.S. Economy 2009
by runwaydolllll (User #230052) on Wednesday, October 21, 2009 @ 9:35:07 AM (#3094)
News content like what has just shown gives me a glimmer of hope that our economy is getting better as expected.
Reply
RE: State of the U.S. Economy 2009
by annieg (User #229028) on Wednesday, October 21, 2009 @ 9:35:07 AM (#3095)
hope the economy continues this way
Reply
RE: State of the U.S. Economy 2009
by daindel7 (User #220847) on Wednesday, October 21, 2009 @ 9:35:07 AM (#3096)
Our economy has a long way to go to get back to better times. The Banks have lead us down this road and are the only ones getting bailed out by the government. What about the American citizens? Where's their bail out? The governement keeps shoving money into the very institutions that created this mess. We Americans helped by falling for the banking schemes, myself included. And the FED....don't get me started. Thank you for this opportunity.
Reply
RE: State of the U.S. Economy 2009
by bichard (User #227815) on Wednesday, October 21, 2009 @ 9:35:07 AM (#3097)
i dont do holidays anymore cant afford it and really dont believe in them
Reply
RE: State of the U.S. Economy 2009
by hairforu (User #213879) on Wednesday, October 21, 2009 @ 9:35:07 AM (#3098)
YES ECONOMY SEEMS BETTER TODAY BUT WE HAVE A LONG WAY TO GO. OUR NATION IS STILL AT ODDSWITH RIGHT AND WRONG PAST ADMINASTRATIONS HAVE GOTTEN US TO WERE WE ARE ITS GOING TO TAK A WHILE TO GET OUT OF IT
Reply
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by Doughboy (Anonymous User) on Thursday, September 29, 2011 @ 12:15:30 PM (#6941)
I like to party, not look arictles up online. You made it happen.
Reply
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by Early (Anonymous User) on Saturday, October 1, 2011 @ 2:41:24 AM (#6963)
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Reply
RE: State of the U.S. Economy 2009
by renatefortner (User #225713) on Wednesday, October 21, 2009 @ 9:35:07 AM (#3099)
It was interesting for me to realize I need a quick news feed - I get it that the stock market went up and the longer they talked, the less I paid attention.
Reply
RE: State of the U.S. Economy 2009
by canadadaddy (User #223144) on Wednesday, October 21, 2009 @ 9:35:07 AM (#3100)
economy is nto gettng better at all
Reply
RE: State of the U.S. Economy 2009
by laurabuggg48 (User #228964) on Wednesday, October 21, 2009 @ 9:35:07 AM (#3101)
kinda dull but OK
Reply
RE: State of the U.S. Economy 2009
by nodeerhere (User #214439) on Wednesday, October 21, 2009 @ 9:35:07 AM (#3102)
clip was a little long
Reply
RE: State of the U.S. Economy 2009
by steveconnolly28 (User #217203) on Wednesday, October 21, 2009 @ 9:35:07 AM (#3103)
The economy has more indicators than just the Dow. Tech jobs and manufacturing which were the backbone of the economy have been lost to foreign providers over the last 10 years pretty severely and this will be the reason the downturn is continuing. I fear some markets have yet to crash or hit bottom due to this large shift in our workforce.
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