Flemington, NJ, October 28, 2009 – Results from a new media study among 225 Americans revealed that more than one-third of respondents (35%) reported that their quality of life is worse now when compared to this time last year.

The study was conducted by HCD Research using its MediaCurves.com® website on October 26 to obtain viewers’ perceptions of their quality of life this year compared to last year at this time.

Among those respondents who reported that their quality of life was worse this year, an overwhelming majority (90%) attributed it to the economic recession, while 46% cited job loss and 42% reported medical hardships.

Among the findings:

Compared to this time last year, do you believe your quality of life
has gotten better, remained the same, or gotten worse?

If responded ‘worse’ to previous question:
Please indicate why you think your quality of life has gotten worse in the past year.
Select all that apply.

Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net).  You can also receive updates from MediaCurves.com by following us on Twitter:  http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820

HCD Research is a marketing and communications research company headquartered in Flemington, NJ.  The company's services include traditional and web-based research.  For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393.  MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.