Flemington, NJ, August 31, 2010 – Results of a new national study among 1,018 self-reported Democrats, Republicans and Independents revealed that all parties reacted more favorable to the Islamic influence in American culture after viewing a new public service announcement by My Faith My Voice.  

The study was conducted during August 30-31 by HCD Research using its MediaCurves.com® website to obtain Americans’ perceptions of a PSA by My Faith My Voice, an independent grass-roots organization devoted to improving public perceptions of Muslims and Islamic issues in America. To view detailed results go to: www.mediacurves.com.

Among political parties, respondents’ support of the prevalence of Islamic influence increased from 57% to 68% among Democrats; from 24% to 33% among Republicans; and from 37% to 43% among Independents.  In addition, respondents’ perceived level of threat from the Islamic influence in American culture decreased among all parties.

Among the findings:

Please rate how supportive you are of the prevalence of Islamic influence in American culture.

Please rate how threatened you feel by the presence of Islamic influence in American Culture where 1 represents “Not at all threatened” and 7 represents “Extremely threatened.”

While viewing the video, participants indicated their perceived levels of agreement by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.

Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net).  You can also receive updates from MediaCurves.com by following us on Twitter:  http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820

HCD Research is a marketing and communications research company headquartered in Flemington, NJ.  The company's services include traditional and web-based research.  For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393.  MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.