Flemington, NJ, October 1, 2009 – A new media study among 402 viewers of a news clip featuring restaurants that provide nutritional information to their customers revealed that the majority of respondents (84%) reported that restaurants should be required to list nutritional information.
The study was conducted by HCD Research using its MediaCurves.com® website during September 28-30, to obtain consumers’ perceptions of a news clip which discusses the idea of having restaurants provide nutritional information on the foods they serve to customers.
The study revealed that 60% of respondents indicated that requiring all restaurants to list nutritional information would help to decrease the national obesity rate. Less than half of respondents (43%) reported that they would be more likely to eat out if restaurants were required to list nutritional information. More than half of respondents (54%) indicated that a listing of nutritional information for all food and beverages in restaurants would influence their food purchasing decisions.
Among the findings:
Do you think restaurants should be required to list nutrition information on the
food/beverages they serve in their establishments?
|
|
Total |
|
Yes |
84% |
|
No |
16% |
If it was required for all restaurants to list nutritional information on their food/beverages:
|
|
Total |
|
The national obesity rate would increase |
4% |
|
The national obesity rate would decrease |
60% |
|
The national obesity rate would stay the same |
37% |
Would you be more or less likely to eat out if restaurants
were required to list nutritional information?
|
|
Total |
|
More likely |
43% |
|
Less likely |
7% |
|
No change |
51% |
Do you think having nutritional information listed on all food/beverages served at restaurants would influence your food purchasing behavior?
|
|
Total |
|
Yes |
54% |
|
Somewhat |
33% |
|
No |
13% |
While viewing the video, participants indicated their levels of interest by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net). You can also receive updates from MediaCurves.com by following us on Twitter: http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820
HCD Research is a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393. MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.
I feel educated consumers need a full nutrition analysis, though.
This would help the restaurants gain business because people on high fiber or low sodium diets (for instance) would feel more comfortable dining out while meeting their requirements.
Chris McNeil, founder
FitMenu Restaurant Nutrition and Healthy Dining Program
http://www.fitmenu.net