Flemington, NJ, October 25, 2009 – A new national study among 572 physicians revealed that physicians’ level of concern regarding a potential H1N1 flu pandemic is the highest since initial reports of the virus in April.
The study was conducted during October 23-25 by HCD Research using its MediaCurves.com® website, and the Muhlenberg College Institute of Public Opinion (MCIPO), as part of a series of studies which have been conducted since April to obtain physicians’ perceptions of the H1N1 virus.
Among the findings:
Please indicate your level of concern regarding the degree of the impact that
the H1N1 swine flu epidemic will have on you and your family.
Use a scale from 1 to 7, where 1 indicates "Not At All Concerned" and 7 indicates "Extremely Concerned."
|
|
Wk 1 |
Wk 2 |
Wk 3 |
Wk 4 |
Wk 5 |
Wk 6 |
Wk 7 |
Wk 8 |
Wk 9 |
Wk 10 |
Wk 11 |
|
1 - Not At All Concerned |
3% |
6% |
6% |
7% |
6% |
4% |
3% |
3% |
3% |
2% |
2% |
|
2 - Not Concerned |
12% |
21% |
22% |
27% |
21% |
19% |
15% |
12% |
11% |
11% |
10% |
|
Bottom 2 |
15% |
27% |
28% |
35% |
27% |
23% |
18% |
15% |
14% |
14% |
12% |
|
3 - Somewhat Not Concerned |
11% |
19% |
19% |
15% |
17% |
14% |
16% |
16% |
15% |
12% |
11% |
|
4 - Neutral |
12% |
13% |
14% |
13% |
15% |
15% |
15% |
14% |
13% |
13% |
12% |
|
5 - Somewhat Concerned |
41% |
31% |
30% |
29% |
31% |
33% |
38% |
37% |
38% |
42% |
37% |
|
Top 2 |
21% |
10% |
9% |
9% |
11% |
15% |
15% |
19% |
21% |
20% |
29% |
|
6 - Concerned |
18% |
9% |
8% |
8% |
10% |
12% |
12% |
17% |
17% |
16% |
24% |
|
7 - Extremely Concerned |
4% |
1% |
1% |
1% |
1% |
3% |
2% |
2% |
4% |
3% |
5% |
|
MEAN |
4.4 |
3.8 Neutral |
3.7 Neutral |
3.6 Neutral |
3.8 Neutral |
4.0 Neutral |
4.2 Neutral |
4.3 |
4.4 |
4.4 |
4.7 |
“Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net). You can also receive updates from MediaCurves.com by following us on Twitter: http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820
HCD Research, a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393. MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.
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