Flemington, NJ, April 8, 2009 – A new study conducted among 200 viewers of a news clip featuring the new GM Segway (a battery-powered, two-passenger vehicle), revealed that the majority indicated that the car will not aid General Motors on a road to financial recovery.
The study was conducted by HCD Research on April 7 to obtain viewers’ perceptions of a news clip that featured the unveiling of GM’s Segway. To view interest curves and detailed results visit: www.mediacurves.com.
The majority of respondents (60%) reported that if they lived in a city, they would consider purchasing the vehicle, and 69% indicated that the design was a breakthrough for the auto industry. Less than half of respondents (44%) reported that the prototype would become the way of the future for urban travel, and only 19% indicated that the new automobile would help GM in its financial recovery and restructuring process.
Among the findings:
If you lived in a city, would you consider purchasing this battery-powered two-seater?
|
|
Total |
|
Yes |
60% |
|
No |
40% |
Do you think this is a breakthrough product for the automobile industry?
|
|
Total |
|
Yes |
69% |
|
No |
31% |
Do you think this new automobile design will become the preferred method
of travel for urban residents in the future?
|
|
Total |
|
Yes |
44% |
|
No |
56% |
IF YES: How long do you think it will be before the two-seater electric automobiles will become urban residents’ preferred method of travel?
|
|
Total |
|
0-2 years |
17% |
|
3-5 years |
39% |
|
6-9 years |
36% |
|
10+ years |
8% |
Do you think the development and future launch of this battery-operated automobile will help GM in their financial recovery and company restructure?
|
|
Total |
|
Yes |
19% |
|
Somewhat |
57% |
|
No |
24% |
While viewing the video clip, participants indicated their levels of interest by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves.
The Media Curves web site provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net).
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