Flemington, NJ, May 18, 2011 – A new national media study among 1,201 Americans revealed that the majority of respondents indicated that among the recent world events, the death of Osama Bin Laden, the appointment of Ashton Kutcher to replace Charlie Sheen on Two and a Half Men and the floods in Mississippi are receiving the appropriate coverage.
The study was conducted by HCD Research and reported on its MediaCurves.com® website during May 17-18, to obtain Americans’ perceptions of recent and past media events with regard to the amount of media coverage they are receiving.
Among the recent world events, the majority of respondents reported that the death of Osama Bin Laden (61%), the appointment of Ashton Kutcher on Two and Half Men (62%), the floods in Mississippi (75%) and the sexual assault charges against Dominique Strauss-Kahn (69%) are receiving the appropriate media coverage.
Among the study findings:
| |
Too much Coverage |
Appropriate Coverage |
Not Enough Coverage |
| Tiger Woods Affairs |
80% |
19% |
0% |
| Death of Michael Jackson |
63% |
36% |
2% |
| Governor Stanford |
36% |
57% |
6% |
| Prince William’s Engagement |
33% |
63% |
4% |
| Death of Osama Bin Laden |
31% |
61% |
8% |
| Ashton Kutcher on Two and a Half Men |
30% |
62% |
8% |
| NYC Mosque/Community Center |
27% |
51% |
22% |
| Shootings in Tucson |
25% |
71% |
4% |
| Death of Gary Coleman |
24% |
67% |
10% |
| NFL Lockout |
20% |
65% |
15% |
| Sexual Assault Charges - Dominique Strauss-Kahn |
19% |
69% |
12% |
| Gulf Oil Spill |
17% |
61% |
23% |
| Death of Elizabeth Taylor |
16% |
75% |
10% |
| Budget Crisis |
15% |
65% |
20% |
| 2012 Election |
15% |
65% |
20% |
| WikiLeaks |
15% |
67% |
18% |
| U.S Economic Recession |
14% |
58% |
28% |
| Conflicts in Middle East |
14% |
71% |
15% |
| Earthquakes in Japan |
14% |
73% |
13% |
| Trapped Miners in Chile |
14% |
78% |
9% |
| September 11th Attack |
12% |
71% |
19% |
| Earthquake in Haiti |
10% |
71% |
19% |
| US Debt Ceiling |
8% |
60% |
32% |
| Iranian Election Demonstrations |
7% |
61% |
33% |
| Bernie Madoff Coverage |
7% |
79% |
14% |
| National Debt |
6% |
48% |
45% |
| Flooding of Mississippi River |
5% |
75% |
20% |
| Death of Farrah Fawcett |
5% |
56% |
39% |
| Indian Ocean Tsunami |
3% |
79% |
18% |
| Tunisian Revolt |
2% |
58% |
40% |
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net). You can also receive updates from MediaCurves.com by following us on Twitter: http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820
HCD Research is a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393. MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.
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