Flemington, NJ, June 10, 2008 -- A new national study of 866 self reported Democrats, Republicans and independents revealed that there was little change in Americans’ perceptions of John McCain after viewing three different photos of the senator.

 

The study was conducted by HCD Research, using its mediacurves.com web site during June 9-10, to determine whether Americans possess different views of John McCain based on photos of him wearing a Navy baseball hat; no hat with a suit; and no hat with a with causal clothes.

 

Participants were divided into three randomly assigned groups. Members of each group were asked to view one of the three separate photos of John McCain. Each sample was then asked identical questions about Senator McCain.

 

For detailed information on this study, please go to www.mediacurves.com The Media Curves web site provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements. 

 

Headquartered in Flemington, NJ, the company's services include traditional and web-based communications research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393.