Flemington, NJ, May 4, 2009 – A new national media study among 306 viewers of Vice President Joe Biden’s announcement last Thursday revealed that his advice to limit air and subway travel in response to the H1N1 Virus had little effect on Americans.
The study was conducted by HCD Research, using its MediaCurves® website on May 1, to obtain Americans’ perceptions of Joe Biden’s speech last Thursday during which he advised Americans to limit there air and subway travel.
The study revealed that nearly one-third of respondents (30%) have made an effort to avoid crowded events, due to the recent situation regarding the H1N1 Virus (commonly known as the Swine Flu). A small percentage of respondents (7%) have also cancelled upcoming air travel and 18% of respondents have avoided subway travel.
Among the findings:
“Have you cancelled any upcoming trips that involve air travel because of the recent situation regarding the H1N1 virus (commonly known as the Swine Flu)?”
|
|
Total |
|
Yes |
7% |
|
No |
93% |
Of those who responded living in a metropolitan area where subway travel is common:
“Have you cancelled or opted for an alternate route of travel other than subway transportation because of the recent situation regarding the H1N1 Virus (commonly known as the Swine Flu)?”
|
|
Total |
|
Yes |
18% |
|
No |
82% |
“Have you opted for alternate route of travel or avoided any other mass transit
forms of travel (such as bus or train travel)?”
|
|
Total |
|
Yes |
14% |
|
No |
86% |
Have you made an effort to avoid crowded events where a large group of people are confined to a limited area (such as a concert, movie theatre, etc.) due to the recent situation regarding the H1N1 Virus (commonly known as the Swine Flu)?
|
|
Total |
|
Yes |
30% |
|
No |
70% |
While viewing the video clip, participants indicated their levels of agreement by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.
The MediaCurves website provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net).
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