Flemington, NJ, June 3, 2009 – A new national media study among 1,100 Americans who watched President Obama’s speech regarding auto manufacturer, General Motors on June 1, 2009, revealed that more than half of new car purchasers (53%) reported that they would still be likely to buy a GM vehicle.

The study was conducted on the MediaCurves.com® website on June 1, to obtain Americans’ perceptions of General Motors after President Obama’s speech. Participants were also asked to rank GM in comparison to other top car companies.

After viewing Obama’s speech, respondents were asked about their likelihood to purchase a car in the next year. We then asked the 42% of respondents who claimed they were likely to purchase a car in the next year, how likely they would be to purchase a GM car. More than half of new car buyers (53%) reported that they would likely purchase a GM vehicle. Respondents who were not likely to purchase a GM vehicle (47%) were asked to select which of the following brands they were most likely to buy:

Among the findings:

Top three preferred car brands (other than GM):

While viewing the video clip, participants indicated their levels of believability by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.

About MediaCurves.com
MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.  MediaCurves.com is a service of HCD Research, a communications research company headquartered in Flemington, NJ.  The company's services include traditional and web-based communications research.  For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393.

Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net).  You can also receive updates from MediaCurves.com by following us on Twitter:  http://twitter.com/mediacurves.