Flemington, NJ, July 10, 2009 – A new national media study among 314 self-reported Democrats, Republicans and Independents revealed that the majority of Democrats (57%) indicated that Sarah Palin's resignation as Governor of Alaska was due to negative media coverage.
The study was conducted by HCD Research using its MediaCurves.com® website on July 9, to obtain viewers’ perceptions of a recent video clip in which Sarah Palin announced her resignation as Governor of Alaska.
The study revealed that the majority of Republicans (63%) reported that the reason for Palin’s resignation was due to the time and money wasted on lawsuits and ethics charges. Independents indicated that issues regarding lawsuits and ethics charges, as well as negative media coverage contributed to her resignation.
The majority of Democrats (57%) and Republicans (63%) reported that Palin’s decision was the right one, while Independents were split. The majority of Republicans (59%) indicated that they would support Palin if she ran in the 2012 Presidential Election, compared to 14% of Democrats and 22% of Independents.
Among the study findings:
“Do you think Sarah Palin made the right decision to step down from her position as Governor of Alaska?”
|
|
Democrats |
Republicans |
Independents |
|
Yes |
57% |
63% |
50% |
|
No |
43% |
37% |
50% |
“Please indicate the reason(s) you believe contributed to Sarah Palin’s decision to resign. Select all that apply.”
|
|
Democrats |
Republicans |
Independents |
|
Time/money wasted on fighting ethics charges and lawsuits |
40% |
63% |
54% |
|
Personal/family reasons |
43% |
55% |
40% |
|
To prepare to run for the next Presidential Election in 2012 |
43% |
32% |
47% |
|
Negative media coverage |
57% |
58% |
53% |
|
Other |
15% |
5% |
14% |
“Would you support Sarah Palin if she were to run in the Presidential Election in 2012?”
|
|
Democrats |
Republicans |
Independents |
|
Yes |
14% |
59% |
22% |
|
No |
86% |
41% |
78% |
While viewing the video, participants indicated their levels of believability by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net). You can also receive updates from MediaCurves.com by following us on Twitter: http://twitter.com/mediacurves and Facebook: http://www.facebook.com/home.php#/pages/Flemington-NJ/MediaCurves/86691908820?ref=nf
About MediaCurves.com
MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisementsMediaCurves.com is a service of HCD Research, a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393.
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