Flemington, NJ, July 15, 2009 – A new national media study among 311 self-reported Democrats, Republicans and Independents revealed that the majority across all parties believe that Sarah Palin was not honest about her reasons for resigning as the governor of Alaska.
The study was conducted by HCD Research using its MediaCurves.com® website on July 14, to obtain viewers’ perceptions of Levi Johnston’s interview on the Today Show in which he commented on Sarah Palin’s recent resignation as the governor of Alaska.
“Our automated response curves revealed an immediate drop in believability levels among all parties when Levi Johnston asserted that Palin would ‘take the money and run’ or entertain a reality show,” commented Glenn Kessler, president and CEO, HCD Research.
The study also revealed that 74% of Democrats, 53% of Republicans and 64% of Independents indicated that Palin’s resignation was attributed to money offers and endorsement opportunities. The majority of Republicans (59%) reported that they would support Palin if she were to run in the 2012 Presidential Election, which is identical to results from a July 10 study prior to Levi Johnston’s interview.
Among the study findings:
“Do you agree with Levi Johnston that Sarah Palin was not completely honest about her reasons for resigning from her position as Governor of Alaska?”
|
|
Democrats |
Republicans |
Independents |
|
Yes |
89% |
55% |
76% |
|
No |
11% |
45% |
24% |
“Please indicate the reason(s) you believe contributed to Sarah Palin’s decision to resign. Select all that apply.”
|
|
Democrats |
Republicans |
Independents |
|
Time/money wasted on fighting ethics charges and lawsuits |
38% |
45% |
41% |
|
Personal/family reasons |
40% |
64% |
49% |
|
To prepare to run for the next Presidential Election in 2012 |
38% |
37% |
41% |
|
Negative media coverage |
47% |
58% |
43 |
|
Endorsements and book deals |
74% |
53% |
64% |
|
Other |
5% |
11% |
16% |
While viewing the video, participants indicated their levels of believability by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net). You can also receive updates from MediaCurves.com by following us on Twitter: http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820
HCD Research is a marketing and communications research company headquartered in Flemington, NJ. For additional information on HCD Research, access the company’s website at www.hcdi.net.MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.
Why is the right wing always attracted to morons, cheats and liars?
And even if she got the nod, she can't win because she can't change who she is. The McCain campaign doomed itself as soon as they chose Palin. Never before in American political history has a presidential campaign suffered such a meltdown over the choice of a running mate. Sarah Palin will still be the same moron in 2012 that she is now and will suffer the same fate in 2012 that she did in 2008.
If the answer to that question is glaringly obvious, then I take it with a grain of salt. 9.5% unemployment, national health care, captured American soldiers, Russian delegates thar outright refuse to shake the hand of the President of the United States of America *This didnt' even happen during the cold war), the UAW has become management and negotiator for labor... ad infinitum
There are just too many real issues to digest to deal with the gossip spewed by a jilted little boy in his quest for his 15 minutes of fame.