Flemington, NJ, May 21, 2010 – Results of a new national media study among 262 Americans revealed that respondents were split on whether Facebook should remove a controversial Facebook page, “Everyone Draw Mohammed Day” after viewing a video featuring the page.
The study was conducted during May 20-21 by HCD Research using its MediaCurves.com® website, to obtain perceptions of a video discussing a controversial Facebook page that was created to post pictures of the Muslim prophet, Muhammad. To view detailed results go to: www.mediacurves.com.
After viewing the video, 51% of viewers indicated that Facebook should remove the page, and 49% reported that the page should remain on Facebook. The majority of viewers (65%) reported that negative or violent acts will occur in reaction to the “Everyone Draw Mohammed Day” Facebook group. However, the majority of viewers (74%) indicated that Facebook should not be held accountable for any negative actions. In addition, while 41% of Americans reported that depicting Muhammad was offensive to Muslims; 18% did not know that the action is offensive; and 41% were unsure whether drawing Muhammad was offensive to Muslims.
Among the findings:
Should Facebook remove the “Everybody Draw Mohammed Day” page from its website?
|
|
Total |
|
Yes |
51% |
|
No |
49% |
Do you think that negative or violent actions will occur in reaction to the “Everybody Draw Mohammed Day” page?
|
|
Total |
|
Yes |
65% |
|
No |
35% |
Should Facebook be held accountable for any negative actions that occur in reaction to the “Everybody Draw Mohammed Day” page?
|
|
Total |
|
Yes |
24% |
|
No |
76% |
Is it is offensive to Muslims to draw or depict the prophet, Muhammad?
|
|
Total |
|
Yes |
41% |
|
No |
18% |
|
Unsure |
41% |
While viewing the video, participants indicated their levels of agreement by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net). You can also receive updates from MediaCurves.com by following us on Twitter: http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820
HCD Research is a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393. MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.
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